Workflow6 min read·Updated

Logos and Icons: When to Use WebP vs SVG

If the logo is vector, export SVG. If you only have a PNG (press kit, screenshot, painted lockup), convert to WebP at 90%+ and a width that matches the header. Do not turn a 2000 px PNG logo into a 12 KB blob of mush at quality 60.

Vector first, WebP second

SVG scales and stays sharp. WebP is the rescue format for raster-only brand assets and for logo walls made of PNGs you do not control.

Why it matters

  • Header logos are on every page.
  • Partner logo walls are death by 30 PNGs.
  • Favicons are a different pipeline (ICO/PNG).

How to do it

  1. Prefer SVG from the designer.
  2. Raster fallback: convert PNG at 400–800 px, quality 90–94.
  3. Logo wall: 320 px per logo, quality 88.

Settings that work

Transparent PNG logos: WebP keeps alpha. Check the edges on a dark and a light header.

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Put it into practice

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Frequently asked questions

No. Use SVG for true vectors. WebP is for pixels.

Yes. WebP has an 8-bit alpha channel.

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