Read the audit URLs
PageSpeed lists the exact files. Download them, convert that list, replace those URLs. Do not 'optimise the whole media library' on day one if five files cause 80% of the savings.
Why it matters
- Image audits are the most common red items on marketing sites.
- Plugins try to fix everything and break caching.
- A targeted batch is reversible and measurable.
How to do it
- Export the PageSpeed 'opportunities' list.
- Convert those files (plus the homepage hero if missing).
- Replace. Purge CDN. Re-test the same URL.
Settings that work
Use the width Lighthouse suggests. If it says '500 px displayed', do not upload 3000 px.