Ghost's image pipeline
Ghost resizes on the fly for different cards. The stored original still matters: every resize starts there. A 1600 px WebP original is enough for feature images and most inline photos.
Why it matters
- Publication homepages list 9–12 feature images.
- Newsletter HTML often inlines or links the same heavy assets.
- Self-hosted Ghost on a VPS pays for egress.
How to do it
- Convert the week's images in one batch before writing.
- Upload WebP as the feature image and drag WebP into the editor.
- Keep GIFs only when you truly need animation; convert the first frame if you do not.
Settings that work
Feature image: 1600–2000 px, quality 80. Inline screenshot: 1400 px, quality 88.