Edit in PSD, publish in WebP
PSDs stay layered. What you ship is a flattened raster. Convert that raster once, with a max width that matches the banner or PDP.
Why it matters
- Save for Web presets drift between machines.
- Agencies receive mixed PNG/TIFF/JPEG from retouchers.
- Clients can convert without a Creative Cloud seat.
How to do it
- Export flattened PNG or quality-12 JPEG.
- Bulk convert to WebP 80–90% depending on text.
- Hand the ZIP to the developer or CMS.
Settings that work
Retouched beauty: 85–90%. Big sale banners with type: 90%.