MLS originals are not web originals
Photographers deliver wide JPEGs for print flyers and portals. Your website should store a web derivative. Convert every new shoot before it hits the CMS.
Why it matters
- Searchers are on LTE in a driveway.
- Map + gallery pages stack images.
- IDX iframes will not save you if *your* template is heavy.
How to do it
- Drop the shoot folder (up to 100 images).
- 1600 px / 78% for interiors. 1920 / 80% for hero exteriors.
- Download the first room to check window highlights, then take the ZIP.
Settings that work
HDR interiors can band below 75%. Stay 78–82%.