Egress is just bytes × requests
A category page with 24 × 400 KB images is 9.6 MB per visitor. At 24 × 80 KB WebP it is 1.9 MB. Same photos, same CDN, different encode.
Why it matters
- Cloudflare, Fastly, and origin bandwidth are metered at scale.
- Bots hit listing pages too.
- You can measure this in the analytics you already have.
How to do it
- Find top landing pages by traffic.
- Convert their image sets.
- Watch transfer size in DevTools Network (Img filter) before/after.
Settings that work
Be aggressive on thumbnails (70–75%). Keep heroes at 75–80%.