Five usual culprits
iPhone HEIC exported as JPEG at full resolution. PNG screenshots. Figma @2×. Plugin-generated 'backup' originals. Designers sending TIFF. All of them become reasonable WebP files in one drop.
Why it matters
- CMS 'max upload size' is not a quality policy.
- Themes display at 800 px and still link a 5000 px file.
- Nobody looks at Network → Img until PageSpeed yells.
How to do it
- Sort the media library by size. Convert the top 100.
- Set max width to the theme's large size.
- Replace. Repeat monthly if many authors upload.
Settings that work
If you do nothing else: 1600 px / 80% on everything raster except logos (SVG).