Download once, convert once
Download PNG (or JPG) from Canva at the size you need. Convert the folder. Do not download 'PDF for print' for a website.
Why it matters
- Small businesses live in Canva and WordPress.
- Every blog post adds another uncompressed PNG.
- No one wants ImageMagick on a church volunteer laptop.
How to do it
- Download the campaign PNGs.
- Convert at the page width (often 1200–1600), quality 85.
- Upload WebP to the CMS.
Settings that work
Text-heavy carousels: 90%. Photo collages: 80%.